Services marketing: Integrating customer focus across the firm
Zeithaml, Valarie A.
Bitner, Mary Jo
McGraw-Hill/Irwin (New York, 2009)
(eng) English
9780071263931
Unknown
5th ed
CUSTOMER SERVICES;
Unknown
Unknown
Physical dimension
xxviii, 708 p.
24 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
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