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When AI speaks for hotels: how AI-generated content influences e-wom and behavioral intention via brand authenticity, brand image, and self-brand congruity
Digital Theses
Creator(s)
SEAN KENNETH SINDUNATA / D11230037
MITCH MAVERICK HOSEA PONTOH / D11230353
Contributor(s)
Adelina Proboyo / 12-012
as Advisor 1
Ricky Wang / 98-037
as Examination Committee 1
Liem Pei Fun, S.E., M.Com., Ph.D. / 02-052
as Examination Committee 2
Publisher
Not available
Source
Undergraduate Thesis No. 31013088/MAN/2026; Sean Kenneth Sindunata (D11230037), Mitch Maverick Hosea Pontoh (D11230353)
Pengaruh E-WOM terhadap purchase decision melalui customer trust dan perceived value sebagai variabel mediasi
Digital Theses
Creator(s)
AYA CELESTIA / D11220164
Contributor(s)
Dr. Ir. Hotlan Siagian MSc. / 14-033
as Advisor 1
Roy Setiawan / 04-045
as Examination Committee 1
Publisher
Not available
Source
Skripsi No. 31013085/MAN/2026; Aya Celestia (D11220164)
Pengaruh e-wom terhadap purchase intention minuman kopi melalui perceived value, brand trust
Digital Theses
Creator(s)
MARIA YOCELINE / D11220371
Contributor(s)
Dr. Ir. Hotlan Siagian MSc. / 14-033
as Advisor 1
Fransisca Andreani / 96-024
as Examination Committee 1
Ratih Indriyani / 02-027
as Examination Committee 2
Publisher
Not available
Source
Skripsi No. 31013019/MAN/2025; Maria Yoceline (D11220371)
Pengaruh brand trust, online return policy leniency, E-WOM terhadap purchase decision ESQA
Digital Theses
Creator(s)
MECHELLE VALENTINE HARTONO EKO PUTRO / D11210396
Contributor(s)
Not available
Publisher
Not available
Source
Skripsi No. 31012948/MAN/2025; Mechelle Valentine Hartono Eko Putro (D11210396)
Pengaruh electronic word of mouth (eWOM) dan online trust terhadap purchase decision pada aplikasi Klook
Digital Theses
Creator(s)
THERESIA LEVI TANIA / D11210261
FELICIA TANDENST / D11210418
Contributor(s)
Fransisca Andreani / 96-024
as Advisor 1
Yoel Wibowo, S.S., M.Pd., M.M. / 19-006
as Examination Committee 1
Marcus Remiasa / 91-026
as Examination Committee 2
Publisher
Not available
Source
Skripsi No. 31012954/MAN/2025; Theresia Levi Tania (D11210261), Felicia Tandenst (D11210418)
Pengaruh media social marketing terhadap brand image, e-WOM, dan minat beli di Cafe Honeyst_id Surabaya
Digital Theses
Creator(s)
ELLEN ANDREA / D11210167
FIONA CECILIA / D11210435
Contributor(s)
Deborah Christine Widjaja / 96-023
as Advisor and Examination Committee
Publisher
Not available
Source
Skripsi No. 21012963/MAN/2025; Ellen Andrea (D11210167), Fiona Cecilia (D11210435)
Pengaruh e-WOM dan influencer generated content terhadap online repurchase intention dimediasi oleh brand trust pada penjualan produk skincare Glad2Glow melalui platform TikTok shop
Digital Theses
Creator(s)
KERENHAPUKH / D21230003
Contributor(s)
Ferry Jaolis / 08-011
as Advisor 1
Hatane Semuel / 94-033
as Examination Committee 1
Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030
as Examination Committee 2
Publisher
Not available
Source
Thesis No. 03020478/MM/2025; Kerenhapukh (D21230003)
Pengaruh E-WOM terhadap purchase intention melalui perceived value, brand trust, brand image sebagai mediator pada industri coffee shop di Indonesia
Digital Theses
Creator(s)
ALFONSUS DUSTIN KUSNADI / D11210082
Contributor(s)
Dr. Ir. Hotlan Siagian MSc. / 14-033
as Advisor 1
Zeplin Jiwa Husada Tarigan / 04-017
as Examination Committee 1
Nony Kezia Marchyta, S.E., M.M. / 19-021
as Examination Committee 2
Publisher
Not available
Source
Skripsi No. 31012697/MAN/2025; Alfonsus Dustin Kusnadi (D11210082)
Pengaruh product description terhadap online shopping adoption di live streaming Shopee dengan electronic word of mouth sebagai variabel moderasi
Digital Theses
Creator(s)
FERNANDO JOSE GUNAWAN / D11200150
STANLEY WIDYADHANA SETIAWAN / D11200049
Contributor(s)
Edwin Japarianto / 02-051
as Advisor 1
Devi Destiani Andilas / 14-002
as Examination Committee 1
Yonathan Palumian, S.M.B., M.S.M. / 18-009
as Examination Committee 2
Publisher
Not available
Source
Skripsi No. 35010466/MAN/2024; Fernando Jose Gunawan (D11200150), Stanley Widyadhana Setiawan (D11200049)
Pengaruh electronic word of mouth dan brand image terhadap minat beli kembali produk Skintific melalui kepuasan konsumen
Digital Theses
Creator(s)
VANESIA OKTARINE / D11200346
Contributor(s)
Thomas Santoso / 85-005
as Advisor 1
Augustinus Simanjuntak / 06-010
as Examination Committee 1
Roy Setiawan / 04-045
as Examination Committee 2
Publisher
Not available
Source
Skripsi No. 31012643/MAN/2024; Vanesia Oktarine (D11200346)
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