Login
Login
Back
Add bookmark
Business marketing strategy: concepts and applications
Rangan, V. Kasturi
Shapiro, Benson P.
Irwin
1995
Chicago
(eng) English
0071146733
Not available
Not available
PRODUCT MANAGEMENT
Not available
Not available
xiii, 354 p.
24 cm.
Not available
Not available
Access no. Call number Location Status
28281/00 658.802 Ran B Not available Available
Similar collections by subject
The art of marketing: Vol. 5 successful product management
Morse, Stephen
New product and brand management: marketing engineering applications
Lilien, Gary L.
Product design: techniques in reverse engineering and new product development
Otto, Kevin N
Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Studi banding brand equity terhadap mobil Toyota, Mitsubishi, Suzuki, Daihatsu, dan Honda pada masyarakat pengguna mobil di Surabaya
Febrianto, Elvan
The best of branding: best practices in corporate branding
Gregory, James R.
Managing product portfolio: mengelola portfolio produk pada perusahaan multi bisnis dan multi produk: konsep dan contoh pengerjaan
Pramudiana, Yudi
Perang merek: 10 hukum untuk membangun "The Killer brand"
D'Allessandro, David F.
Romancing the brand: how brands create strong, inimate relationship with consumers
Halloran, Tim
Branding: memahami dan merancang strategi merek
Swasty, Wirania
Close
Download QR code