Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Unknown
Unknown (Upper Saddle River, N.J., 2003)
(eng) English
0131105833
Unknown
2nd ed.
PRODUCT MANAGEMENT;
Unknown
Unknown
Physical dimension
xxvii, 788 p.
23 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 00834/04 |
658.827 Kel S |
Library - 7th Floor |
Available |
| 03959/03 |
658.827 Kel S |
Library - 7th Floor/CLC |
Available |