Login
Login
Back
Add bookmark
The 360 degree brand in Asia: creating more effective marketing communications
Blair, Mark
Armstrong, Richard
John Wiley & Sons
2003
Singapore
(eng) English
0470820578
Not available
Not available
PRODUCT MANAGEMENT
Not available
Not available
xvi, 215 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04016/06 658.827 Bla T Library - 7th Floor Available
Similar collections by subject
OBD: The business of illusion and the illusion of business
Conley, Lucas
Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Private labels, brands, and competition policy: The Changing landscape of retail competition
Ezrachi, Ariel
Product management in practice
LeMay, Matt
The art of product development: from concept to market
Frand, Erwin A.
Peranan sistem manajemen merek dan strategi merek dagang dalam membentuk citra merek melalui pesan promosional
Oedianto, Arief
Business marketing strategy: concepts and applications
Rangan, V. Kasturi
Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
8 kasus sengketa merek di Indonesia
Casavera
The Complete ideal's guides brand management: Panduan praktis dan sistematis yang membantu anda menguasai manajemen merek, langkah demi langkah membangun manajemen yang kuat, strategi praktis menyiasati kompetitor dan membuat iklan yang efektif
Nicolino, Patricia F.
Close
Download QR code