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Brand stretch: why 1 in 2 extensions fail and how to beat the odds
Taylor, David
Not available
John Wiley & Sons Ltd
2004
Chichester, West Sussex
(eng) English
0470862114
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PRODUCT MANAGEMENT
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xiii, 162 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04015/06 658.827 Tay B Library - 7th Floor Available
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