Online catalog | library@petra - physical collection

Showing 6.881 - 6.890 from total of 7.850 item(s)

The brand gym: a practical workout for boosting brand and business

Author Taylor, David ISBN 0470847107 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04014/06	Call number658.827 Tay B	LocationLibrary - 7th Floor	Status Available

Brand stretch: why 1 in 2 extensions fail and how to beat the odds

Author Taylor, David ISBN 0470862114 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04015/06	Call number658.827 Tay B	LocationLibrary - 7th Floor	Status Available

The employer brand: bringing the best of brand management to people at work

Author Barrow, Simon ISBN 0470012730 Edition Unknown Dimension 23 cm.

Access no.	Call number	Location	Status
Access no.04018/06	Call number658.827 Bar E	LocationLibrary - 7th Floor	Status Available

The 360 degree brand in Asia: creating more effective marketing communications

Author Blair, Mark ISBN 0470820578 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04016/06	Call number658.827 Bla T	LocationLibrary - 7th Floor	Status Available

Lexus the relentless pursuit: how Toyota motor went from '0-60' in the global luxury car market

Author Dawson, Chester C. ISBN 0470821108 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04022/06	Call number658.827 Daw L	LocationLibrary - 7th Floor	Status Available

Kellogg on branding: the marketing faculty of the Kellogg school of management

Author Tybout, Alice M. ISBN 0471690163 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04023/06	Call number658.827 Tyb K	LocationLibrary - 7th Floor	Status Available

Brands laid bare: using market research for evidence-based brand management

Author Ford, Kevin ISBN 0470012838 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04020/06	Call number658.827 For B	LocationLibrary - 7th Floor	Status Available

Eating the big fish: how challenger brands can compete against brands leaders

Author Morgan, Adam ISBN 0471242098 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04026/06	Call number658.827 Mor E	LocationLibrary - 7th Floor	Status Available

Building brands and believers: how to connect with consumers using achetypes

Author Wertime, Kent ISBN 0470820675 Edition Unknown Dimension 24 cm.

Access no.	Call number	Location	Status
Access no.04011/06	Call number658.827 Wer B	LocationLibrary - 7th Floor	Status Available

The Ultimate book of business brands: insights from the world's 50 greatest brands

Author Crainer, Stuart ISBN 1841124397 Edition Unknown Dimension 21 cm.

Access no.	Call number	Location	Status
Access no.04375/06	Call number658.827 Cra U	LocationLibrary - 7th Floor	Status Available