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Eating the big fish: how challenger brands can compete against brands leaders
Morgan, Adam
Not available
John Wiley & Sons, Inc
1999
New York
(eng) English
0471242098
Not available
Not available
PRODUCT MANAGEMENT
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Not available
xvii, 286 p.
24 cm.
ill.
Not available
Access no. Call number Location Status
04026/06 658.827 Mor E Library - 7th Floor Available
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