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Advertising and integrated brand promotion
O'Guinn, Thomas C.
Additional author
Allen, Chris T.
Publisher
South-Western Cengage learning
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
0324568673
Series
International Student Edition
Edition
5th ed.
Subject
ADVERTISING MEDIA PLANNING
Note
Appendix: p. 674-688
Abstract
Not available
Number of pages
xli, 726 p.
Dimension
27 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00476/10
659.1 O'Gu A
Library - 7th Floor
Available
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