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Advertising strategy: a communication theory approach
Percy, Larry
Additional author
Rossiter, John R.
Publisher
Praeger Publishers
Year of publication
1980
Publication place
New York
Language
(eng) English
ISBN
0030559065
Series
Not available
Edition
Not available
Subject
ADVERTISING MEDIA PLANNING
Note
Not available
Abstract
Not available
Number of pages
vii, 301 p.
Dimension
24 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02013/06
659.1 Per A
Library - 7th Floor
Available
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