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Advertising and integrated brand promotion
O'Guinn, Thomas C.
Additional author
Allen, Chris T.
Publisher
Thomson
Year of publication
Not available
Publication place
Not available
Language
(ind) Indonesian
ISBN
Not available
Series
Not available
Edition
4th ed.
Subject
ADVERTISING MEDIA PLANNING
Note
Glossary: p. 731-745
Abstract
Not available
Number of pages
xlviii, 781 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01008/08
659.1 O'Gu A
Library - 7th Floor
Available
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