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Advertising and promotion: An integrated marketing communications perspective
Belch, George E.
Additional author
Blech, Michael A.
Publisher
McGraw-Hill/Irwin
Year of publication
2009
Publication place
New York
Language
(eng) English
ISBN
0071284400
Series
Not available
Edition
8th ed.
Subject
SALES PROMOTION
Note
Not available
Abstract
Not available
Number of pages
xiii, 838 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03239/09
659.1 Bel A
Library - 7th Floor
Available
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