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Introduction to advertising and promotion management
Belch, George E.
Belch, Michael A.
Richard D. Irwin
1990
Homewood, Illinois
(eng) English
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SALES PROMOTION
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xxix,770p.
28 cm.
ill.
Not available
Access no. Call number Location Status
02554/90 659.1 Bel i Library - 7th Floor Available
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