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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Additional author
Baack, Donald
Publisher
Pearson Education, Inc.
Year of publication
2010
Publication place
Upper Saddle River, NJ
Language
(eng) English
ISBN
0138157375
Series
Not available
Edition
4th ed.
Subject
SALES PROMOTION
Note
Not available
Abstract
Not available
Number of pages
478 p.
Dimension
27 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00465/10
659.1 Clo I
Library - 7th Floor
Available
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