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Advertising and promotions: an integrated brand approach
Semenik, Richard J.
South-Western
2012
[Australia]
(eng) English
9780538479868
Not available
Not available
BRANDING (MARKETING)
Glossary: p. 675-687
Not available
xii, 710 p.
28 cm.
ill.
Not available
Access no. Call number Location Status
01674/14 659.1 Adv Library - 7th Floor Available
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