How brands grow: including emerging markets, services, durables, B2B and luxury brands
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9780190330026
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Rev. Ed
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xiv, 237 p.
24 cm
ill.
How Brands Grow / Byron Sharp and Jenni Romaniuk --
Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --
Where New Customers Come From / Byron Sharp and Jenni Romaniuk --
Building Mental Availability / Jenni Romaniuk --
Leveraging Distinctive Assets / Jenni Romaniuk --
Achieving Reach / Jenni Romaniuk --
Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --
Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --
Online Shopping ... Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --
New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --
And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.
Target the (Whole) Market) / Byron Sharp and Jenni Romaniuk --
Where New Customers Come From / Byron Sharp and Jenni Romaniuk --
Building Mental Availability / Jenni Romaniuk --
Leveraging Distinctive Assets / Jenni Romaniuk --
Achieving Reach / Jenni Romaniuk --
Word-of-Mouth Facts Worth Talking About / Jenni Romaniuk and Robert East --
Building Physical Availability / Magda Nenycz-Thiel, Jenni Romaniuk and Byron Sharp --
Online Shopping ... Is It Different? / Magda Nenycz-Thiel and Jenni Romaniuk --
New Brands and Acquiring New Buyers / Jenni Romaniuk and Byron Sharp --
And Finally, a Bit of Luxury / Byron Sharp and Jenni Romaniuk.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00381/22 | 658.827 Rom H | Library - 7th Floor | Available |
