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Contemporary advertising
Bovee, Courtland L.
Additional author
Arens, William F.
Publisher
Richard D. Irwin
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
Not available
Series
The Irwin series in Marketing
Edition
2nd ed
Subject
ADVERTISING
Note
Not available
Abstract
Index
Number of pages
xxvii,629p
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01444/89
659.1 Bov C
Library - 7th Floor
Available
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