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Contemporary advertising and integrated marketing communications
Arens, William F.
Additional author
Arens, Christian
Publisher
McGraw-Hill/Irwin
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
978071318389
Series
Not available
Edition
14th ed
Subject
ADVERTISING-COMPUTER PROGRAMS
Note
Appendix: p. 625 - 635
Abstract
Not available
Number of pages
xxxix, 772 p.
Dimension
28 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00992/13
659.1 Are C
Library - 7th Floor
Available
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