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Services marketing: concepts, strategies and cases
Additional author
Hoffman, K. Douglas
Publisher
South-Western Cengage learning
Year of publication
2009
Publication place
London
Language
(eng) English
ISBN
9781844808137
Series
Not available
Edition
Not available
Subject
SERVICE INDUSTRIES-MARKETING
Note
Glossary: p. 601-612
Abstract
Not available
Number of pages
xxii, 624 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01213/10
658.8 Ser
Library - 7th Floor
Available
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