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Advertising and promotion: an integrated marketing communications perspective
Belch, George E
Additional author
Not available
Publisher
The McGraw-Hill Companies
Year of publication
2007
Publication place
Boston
Language
(eng) English
ISBN
0071105891
Series
Not available
Edition
7th ed.
Subject
SALES PROMOTION
Note
Not available
Abstract
Not available
Number of pages
xiii, 820 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
02052/07
659.1 Bel A
Library - 7th Floor
Available
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