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Brand risk: Adding risk literacy to brand management
Abrahams, David
Additional author
Not available
Publisher
Gower Publishing Company Limited
Year of publication
2008
Publication place
Burlington, VT
Language
(eng) English
ISBN
9780566087240
Series
Not available
Edition
Not available
Subject
RISK MANAGEMENT
Note
Appendix: p. 193-200
Abstract
Not available
Number of pages
x, 212 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00691/09
658.827 Abr B
Library - 7th Floor
Available
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