Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Unknown
Pearson Education, Inc (Upper Saddle River, NJ, 2008)
(eng) English
0132336227
Unknown
3rd ed.
PRODUCT MANAGEMENT;
Unknown
Unknown
Physical dimension
xxi, 692 p.
26 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 04825/08 |
658.827 Kel S |
Library - 7th Floor |
Available |