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Integrated advertising, promotion, and marketing communications
Clow, Kenneth E.
Baack, Donald
Pearson Prentice-Hall
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(eng) English
0132382091
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3rd ed.
PRODUCT MANAGEMENT
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xxiii, 515 p.
28 cm.
ill.
Not available
Access no. Call number Location Status
03751/08 659.1 Clo I Library - 7th Floor Available
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