The Fashion show: history, theory and practice
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9781474208482
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1st ed.
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Take up your all-access pass to one of the most dynamic areas of the international fashion industry. Lavishly illustrated and packed with industry insights, The Fashion Show is the must-have guide to showing off a collection.
You will learn about:
The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.
Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
You will learn about:
The context of the fashion show and its significance for brands, designers, journalists and others working in the fashion industry; How a fashion show is produced, everything from agreeing a vision to casting the models to setting up backstage; What happens on show day, and how to use the impact of your show.
Future fashion designers, fashion marketers, fashion managers, fashion PRs – and creative practitioners looking to learn more about this fascinating part of the industry, you are cordially invited to join Gill Stark in the front row of The Fashion Show.
1 online resource (210 p.)
Not available
ill.
Front matter
1. The evolution of the fashion show 8–43
2. Contemporary contexts of the fashion show 44–81
3. Marketing and communications 82–113
4. Creating a spectacle: Planning a fashion show 114–159
5. Show day 160–187
6. After the show 188–203
Back matter
1. The evolution of the fashion show 8–43
2. Contemporary contexts of the fashion show 44–81
3. Marketing and communications 82–113
4. Creating a spectacle: Planning a fashion show 114–159
5. Show day 160–187
6. After the show 188–203
Back matter
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00172/21 | 746.92 Sta F | Online | Available |
