Fashion marketing communications
Not available
West Sussex
9781405150606
Not available
Not available
Not available
"Fashion marketing communications explores key issues in the way fashion is promoted to consumers: from public relations to branding and product placement; celebrity endorsement and sponsorship to visual merchandising. Gaylor Lea-Greenwood, a leading academic in fashion marketing, offers new insights on fashion media, internationalisation and measuring return on investment and effectiveness"
xi, 203 p.
24 cm.
ill.
Introduction --
Marketing strategy --
Tools and media channels --
The power of magazines --
The role of public relations --
Celebrity --
The retail fashion store environment --
Trade marketing communications --
International fashion marketing communications --
Regulatory frameworks --
Assessing the effectiveness of fashion marketing communications --
Future directions in fashion marketing communications.
Marketing strategy --
Tools and media channels --
The power of magazines --
The role of public relations --
Celebrity --
The retail fashion store environment --
Trade marketing communications --
International fashion marketing communications --
Regulatory frameworks --
Assessing the effectiveness of fashion marketing communications --
Future directions in fashion marketing communications.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00527/17 | 391.00688 Lea F | Library - 7th Floor | Available |
