Marketing fashion
Not available
London
9781856697231
Not available
Not available
Not available
'Marketing Fashion' is a practical guide to the fundamental principles of marketing and branding, from catwalk to price calculation, developing brand identity to creating a customer profile. It explains key theoretical concepts, and illustrates how they are applied within the global fashion and retail industry."
224 P.
26 cm.
ill.
1. Structure of the fashion market --
2. The marketing toolkit --
3. Research and planning --
4. Understanding the customer --
5. Introduction to branding --
6. Fashion promotion --
7. Careers in fashion marketing.
2. The marketing toolkit --
3. Research and planning --
4. Understanding the customer --
5. Introduction to branding --
6. Fashion promotion --
7. Careers in fashion marketing.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02318/16 | 391.00688 Pos M | Library - 7th Floor | Available |
