Physical collection
Digital collection
Serial collection
Login
Physical collection
Digital collection
Serial collection
Login
Back
Add bookmark
Share
Facebook
X (Twitter)
WhatsApp
Download QR code
Scan to view on phone
Close
Strategic marketing management cases
Cravens, David W.
Additional author
Lamb, Charles W.
Publisher
Irwin
Year of publication
Not available
Publication place
Not available
Language
(eng) English
ISBN
0256136890
Series
Not available
Edition
5th. ed
Subject
MARKETING-MANAGEMENT-CASE STUDIES
Note
Not available
Abstract
Index
Number of pages
xvi, 715 p.
Dimension
23 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03405/02
658.802 Cra S
Library - 7th Floor
Available
Similar collections by subject
Strategic marketing
Cravens, David W.
Strategic marketing problems: Cases and comments
Kerin, Roger A.
A collection of cases in marketing management
Dodge, H. Robert
Strategic marketing cases in emerging markets
Roy, Sanjit Kumar
Marketing management
Kotler, Philip
Business marketing management: B2B
Hutt, Michael D
Marketing management
Kotler, Philip
Marketing management: Knowledge and skills
Peter, J. Paul
Close
Download QR code
Your download will start shortly, or you can right click on the image and choose "Save as".