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Strategic marketing problems: Cases and comments
Kerin, Roger A.
Peterson, Robert A.
Pearson Education, Inc.
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(eng) English
0132465493
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12th ed.
MARKETING-MANAGEMENT-CASE STUDIES
Appendix: p. 669-684
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xi, 708 p.
26 cm.
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Access no. Call number Location Status
04783/09 658.802 Ker S Library - 7th Floor Available
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