Strategic marketing problems: Cases and comments

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Strategic marketing problems: Cases and comments

Author Kerin, Roger A. Additional authorPeterson, Robert A. Publisher Pearson Education, Inc. (Boston, 2010) Language(eng) English ISBN0132465493 SeriesUnknown Edition12th ed. SubjectMARKETING-MANAGEMENT-CASE STUDIES; NoteAppendix: p. 669-684; Glossary: p. 685-689; AbstractUnknown

Physical dimension

Number of pagesxi, 708 p. Dimension26 cm. Other descriptionUnknown

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Access no.	Call number	Location	Status
Access no.04783/09	Call number658.802 Ker S	LocationLibrary - 7th Floor	Status Available