Strategic marketing problems: cases and comments

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Strategic marketing problems: cases and comments

Author Kerin, Roger A. Additional authorPeterson, Robert A. Publisher Prentice-Hall (Englewood Cliffs, New Jersey, 1995) Language(eng) English ISBN0131817698 SeriesUnknown Edition7th ed SubjectMARKETING-MANAGEMENT-CASE STUDIES; NoteUnknown AbstractUnknown

Physical dimension

Number of pagesxiv, 738 p. Dimension25 cm. Other descriptionill.

Summary / review / table of contents

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Access no.	Call number	Location	Status
Access no.01275/95	Call number658.802 Ker S	LocationLibrary - 7th Floor	Status Available