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Destination branding: Creating the unique destination proposition
Morgan, Nigel
Pritchard, Annette
Elsevier Butterworth-Heinemann
2010
New York
(eng) English
9781856178204
Not available
Rev. 2nd ed.
BRAND NAME PRODUCTS-MARKETING
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Not available
xxxvii, 314 p.
23 cm.
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Not available
Access no. Call number Location Status
00008/10 658.827 Mor D Library - 7th Floor Available
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