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Destination branding: creating the unique destination proposition
Morgan, Nigel
Pride, Roger
Elsevier Butterworth-Heinemann
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(eng) English
0750659696
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2nd ed.
BRAND NAME PRODUCTS-MARKETING
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xx, 314 p.
24 cm.
ill.
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Access no. Call number Location Status
02240/05 658.827 Mor D Library - 7th Floor Available
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