Destination branding: creating the unique destination proposition
Morgan, Nigel
Pride, Roger
Elsevier Butterworth-Heinemann (Amsterdam, 2004)
(eng) English
0750659696
Unknown
2nd ed.
BRAND NAME PRODUCTS-MARKETING;
Unknown
Unknown
Physical dimension
xx, 314 p.
24 cm.
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
| Access no. |
Call number |
Location |
Status |
| 02240/05 |
658.827 Mor D |
Library - 7th Floor |
Available |