Physical collection
Digital collection
Serial collection
Login
Physical collection
Digital collection
Serial collection
Login
Back
Add bookmark
Share
Facebook
X (Twitter)
WhatsApp
Download QR code
Scan to view on phone
Close
Unique now...or never: the brand is the company driver in the new value economy
Kunde, Jesper
Additional author
Not available
Publisher
Financial Times
Year of publication
2002
Publication place
London
Language
(eng) English
ISBN
0273659626
Series
Not available
Edition
Not available
Subject
PRODUCT MANAGEMENT
Note
Not available
Abstract
Not available
Number of pages
349 p.
Dimension
25 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
00240/05
658.827 Kun U
Library - 7th Floor
Available
Similar collections by subject
The art of marketing: Vol. 5 successful product management
Morse, Stephen
Product design: techniques in reverse engineering and new product development
Otto, Kevin N
Strategic brand management: building, measuring, and managing brand equity
Keller, Kevin Lane
Romancing the brand: how brands create strong, inimate relationship with consumers
Halloran, Tim
Product management for dummies
Lawley, Brian
Brands and branding
Clifton, Rita
Merek-merek terpopuler di Indonesia
Rahman, Abdul
The breakaway brand: how great brands stand out
Kelly, Francis J.
Effective product design and development: how to cut lead time and increase customer satisfaction
Rosenthal, Stephen R.
The art of product development: from concept to market
Frand, Erwin A.
Close
Download QR code
Your download will start shortly, or you can right click on the image and choose "Save as".