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Market research in the internet age: leveraging the internet for market measurement and consumer insight
Monster, Robert W
Additional author
Pettit, Raymond C.
Publisher
John Wiley & Sons
Year of publication
2002
Publication place
Singapore
Language
(eng) English
ISBN
0470820640
Series
Not available
Edition
Not available
Subject
MARKETING RESEARCH
Note
Appendix: p. 271 - 280
Glossary: p. 281 - 301
Abstract
Not available
Number of pages
xxi, 306 p.
Dimension
23 cm.
Other description
ill.
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
03362/06
658.83 Mon M
Library - 7th Floor
Available
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