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Faktor teknografi dan sikap digunakan sebagai dasar dalam segmentasi konsumen untuk produk ponsel di Surabaya
NISYE CAHYONO / 31497109
LUSIANA / 31497111
Drs. Bambang Haryadi, M.M. / 85-008 as Advisor 1
Sugiono Sugiharto / 85-011 as Advisor 2
Soekarno / 84-019 as Examination Committee 1
Program Studi Manajemen
Universitas Kristen Petra
2002
Indonesian
Digital Theses
S1
Skripsi/Undergraduate Thesis
Skripsi No. 1584/EM/2002; Nisye Cahyono (31497109), Lusiana (31497111)
MARKETING RESEARCH
CONSUMERS-RESEARCH
CONSUMER BEHAVIOR
Cover
Abstract TOC
Chapter 1
Chapter 2
Chapter 3
Chapter 4
Conclusion
References
Appendices
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