Corporate Social Responsibility (CSR) is often believed to enhance public perception, even for companies operating in controversial industries. This study explores how different CSR types (health, environment, education, and sport) affect moral disengagement and company evaluation in the context of Indonesia’s cigarette company. Using a between-subjects experimental design, 108 participants were randomly assigned to one of five groups: control or one of the four CSR types. All participants received information about a fictitious cigarette company, Rokoqu, and the risks of tobacco use. Those in the CSR groups also received descriptions of the company's CSR programs. Established measurement scales were used to assess moral disengagement and company evaluation. The findings reveal that moral disengagement fully mediates the negative effect of health-based and sports-based CSR and partially mediates the effects of environment-based and education-based CSR. These results suggest that CSR efforts by companies in controversial industries may not enhance brand image and could even worsen public evaluation. This challenges the assumption that CSR can "cleanse" a tarnished reputation.