Creators HANDOYO GUNAWAN Contributors Drs. Bambang Haryadi, M.M. (Advisor 1); Sugiono Sugiharto (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1534/EM/200; Handoyo Gunawan (31494200) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH