Creators HANDOYO GUNAWAN Contributors Bambang Haryadi (Advisor 1); Drs. Sugiono Sugiharto, M.M., Ph.D. (Examination Committee 1) Publisher Universitas Kristen Petra Language Indonesian Theme Digital Theses Category Undergraduate Thesis Sub category Skripsi/Undergraduate Thesis Source Skripsi No. 1534/EM/200; Handoyo Gunawan (31494200) Subjects CONSUMERS-RESEARCH; MARKETING RESEARCH