This research was conducted to determine the organizational communication strategy to the external public of GKI Emaus in conducting the Emaus Digital Ministry during the COVID-19 pandemic. The communication strategy components are strategic analysis and planning, strategic design and implementation planning, launching the system, follow-up and commitment, and embedding the process, and tracking the results. The organizational communication strategy that is implemented has a significant role in the success or failure of Emaus Digital Ministry. This type of research is a descriptive qualitative approach using the case study method. Researchers found the research findings were the use of effective communication strategies, communication strategy processes, and non-profit organizational communication strategies. Then, there is Emaus Digital Ministry's social media, namely Facebook, Youtube, and Instagram.