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Showing 1 - 10 from total of 263 item(s) found

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Evaluating brand equity and market positioning strategies in the F&B business complex: a study of Restaurant Srasadesa in Madiun
Digital Theses

Creator(s)
NATALIA KRISTIVA UTOMO / D21230034

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Hatane Semuel / 94-033 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020463/MM/2025; Natalia Kristiva Utomo (D21230034)
Analisis website quality pada website perusahaan cat x di Indonesia sebagai media informasi perusahaan
Digital Theses

Creator(s)
RATNA KARTIKA DEWI MADAYANTI / D21220050

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020449/MM/2024; Ratna Kartika Dewi Madayanti (D21220050)
Service quality, customer satisfaction, re-patronage intention and perceived healthiness: a case of local quick service restaurant in Indonesia
Digital Theses

Creator(s)
NAOMI NATASHA / D21220032

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Hatane Semuel / 94-033 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020411/MM/2024; Naomi Natasha (D21220032)
Online brand community dan online display environment mempengaruhi impulse buying dengan mediasi dari self congruity pada enhance items dalam free to play games
Digital Theses

Creator(s)
Vincentius Reinaldo / D21180006

Contributor(s)
Hatane Semuel / 94-033 as Advisor 1

Hartono Subagio / 87-003 as Advisor 2

Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Examination Committee 1

Ferry Jaolis / 08-011 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Tesis No. 03020262/MM/2020; Vincentius Reinaldo (D21180006)
Pengaruh perceived transaction value, sales promotion, dan top review information terhadap impulsive buying tendency pada e-commerce tokopedia
Digital Theses

Creator(s)
VINCENT VALENTINO / D21220024

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Hatane Semuel / 94-033 as Examination Committee 1

Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Examination Committee 2

Yohanes Sondang Kunto / 05-011 as Advisor 2

Publisher Universitas Kristen Petra

Source Tesis No. 03020392/MM/2023; Vincent Valentino (D21220024)
Analisa online sales promotion, hedonic value dan utilitarian value terhadap impulsive buying dimoderasi oleh advertising content value: case study Tiktokshop
Digital Theses

Creator(s)
DICKY OSITO / D21220013

Contributor(s)
Hatane Semuel / 94-033 as Advisor 1

Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020384/MM/2023; Dicky Osito (D21220013)
Pengaruh brand love dan brand fidelity terhadap brand evangelism pada merek pakaian lokal Indonesia: peran moderasi brand congruity
Digital Theses

Creator(s)
ELISA VELIANA PUTRANTO WALUJO / D21210055

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Hatane Semuel / 94-033 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020395/MM/2023; Elisa Veliana Putranto Walujo (D21210055)
Evaluasi pengelolaan media sosial instagram menggunakan formula Dragons: studi kasus pada akun Instagram @mmukpetra
Digital Theses

Creator(s)
ARIE VIRIAWAN RUSE / D21210048

Contributor(s)
Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Advisor 1

Ferry Jaolis / 08-011 as Advisor 2

Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Examination Committee 1

Ridhotama Shanti Darsih Ottemoesoe, S.E., M.Sc.FE., Ph.D. / 04-043 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Tesis No. 03020376/MM/2023; Arie Viriawan Ruse (D21210048)
Efektivitas sosial media terhadap perceived image dan purchase intention pada Ghost kitchen di Surabaya
Digital Theses

Creator(s)
Willyam Christandi / D21180030

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Hatane Semuel / 94-033 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020375/MM/2023; Willyam Christandi (D21180030)
Pengaruh brand fit terhadap purchase intention melalui proses perceived quality dan brand trust: studi kasus pada produk kolaborasi Dear Me Beauty dan Yupi
Digital Theses

Creator(s)
AMANDA MEITA PRAMESTI / D21210010

Contributor(s)
Dr. Michael Adiwijaya, S.E., M.A. / 04-013 as Advisor 1

Serli Wijaya, S.E., M.Bus., Ph.D. / 98-030 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Tesis No. 03020361/MM/2023; Amanda Meita Pramesti (D21210010)

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