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Showing 1 - 10 from total of 82 item(s) found

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When AI speaks for hotels: how AI-generated content influences e-wom and behavioral intention via brand authenticity, brand image, and self-brand congruity
Digital Theses

Creator(s)
SEAN KENNETH SINDUNATA / D11230037

MITCH MAVERICK HOSEA PONTOH / D11230353

Contributor(s)
Adelina Proboyo / 12-012 as Advisor 1

Ricky Wang / 98-037 as Examination Committee 1

Liem Pei Fun, S.E., M.Com., Ph.D. / 02-052 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 31013088/MAN/2026; Sean Kenneth Sindunata (D11230037), Mitch Maverick Hosea Pontoh (D11230353)
Greenwash impact on bottled water consumers’ green purchase behavior through green brand image and loyalty
Digital Theses

Creator(s)
ELVIRA CIERI SANTOSO / D11230133

Contributor(s)
Lianto, S.E., MFM. / 03-020 as Advisor 1

Ricky Wang / 98-037 as Examination Committee 1

Adelina Proboyo / 12-012 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 31012991/MAN/2025; Elvira Cieri Santoso (D11230133)
When doing good can't wash away your sins: CSR, moral disengagement, and consumer evaluation of Tobacco Company
Digital Theses

Creator(s)
CRISTIANO WALLACE HIU / D11220023

Contributor(s)
Adelina Proboyo / 12-012 as Advisor 1

Liem Pei Fun, S.E., M.Com., Ph.D. / 02-052 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 31013093/MAN/2026; Cristiano Wallace Hiu (D11220023)
The mediating role of showrooming satisfaction and smart shopping perceptions in driving repurchase intention in the beauty industry
Digital Theses

Creator(s)
GABRIELA FERNANDA / D11210108

GLADYS SHELVANY / D11210322

Contributor(s)
Maria Natalia Damayanti Maer, S.S., M.A., Ph.D. / 18-001 as Advisor 1

Adelina Proboyo / 12-012 as Examination Committee 1

Ricky Wang / 98-037 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 31012659/MAN/2025; Gabriela Fernanda (D11210108), Gladys Shelvany (D11210322)
Repurposed Green Bin: transforming surplus food sales into plant nutrients for sustainable F&B waste reduction
Digital Theses

Creator(s)
PHEBE / D11200093

Contributor(s)
Adelina Proboyo / 12-012 as Advisor 1

Tessa Vanina Soetanto / 98-058 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 34010531/MAN/2024; Phebe (D11200093)
The effect of harmonious passion on work satisfaction and life satisfaction through work-life enrichment among entrepreneurs
Digital Theses

Creator(s)
KENNY LAURENCE GUNAWAN / D11200137

RAYNARD LIKO / D11190355

Contributor(s)
Sherly Tanoto / 17-002 as Advisor 1

Tessa Vanina Soetanto / 98-058 as Examination Committee 1

Adelina Proboyo / 12-012 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 34010526/MAN/2024; Kenny Laurence Gunawan (D11200137), Raynard Liko (D11190355)
Social media marketing through Instagram and repurchase intention of Uniqlo's product in Indonesia for Gen-Z: the mediating role of customer engagement
Digital Theses

Creator(s)
BEATRICE ALYCIA / D11200475

AILEEN ANGELINATIOS / D11200336

Contributor(s)
Ricky Wang / 98-037 as Advisor 1

Tessa Vanina Soetanto / 98-058 as Examination Committee 1

Adelina Proboyo / 12-012 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Skripsi No. 34010516/MAN/2023; Beatrice Alycia (D11200475), Aileen Angelinatios (D11200336)
The mediating effect of customer satisfaction towards the relationship between online and offline service quality to customer loyalty at Uniqlo Indonesia
Digital Theses

Creator(s)
JENNIFER TJITRA WIRYAWATI / D11190239

GARETH EUGENE / D11190069

Contributor(s)
Adelina Proboyo / 12-012 as Advisor 1

Ricky Wang / 98-037 as Examination Committee 1

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 34010502/MAN/2023; Jennifer Tjitra Wiryawati (D11190239), Gareth Eugene (D11190069)
The impact of brand experience towards brand loyalty and willingness to pay a premium price mediated by brand love: a case of Netflix Indonesia
Digital Theses

Creator(s)
PINTANIA WIDYA JAYA KURNIAWAN / D11190233

FELICE FLORENTIA / D11190110

Contributor(s)
Maria Natalia Damayanti Maer, S.S., M.A., Ph.D. / 18-001 as Advisor 1

Tessa Vanina Soetanto / 98-058 as Examination Committee 1

Adelina Proboyo / 12-012 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Skripsi No. 34010494/MAN/2022; Felice Florentia (D11190110), Pintania Widya Jaya Kurniawan (D11190233)
The impact of social media influencers’ source attractiveness, source trustworthiness, source expertise, and parasocial interaction towards consumer purchase intention in the case of Cimory Indonesia
Digital Theses

Creator(s)
KIMBERLY NIKITA / D11180490

ANTONIA KAREN WADOE / D11180023

Contributor(s)
Adelina Proboyo / 12-012 as Advisor 1

Tessa Vanina Soetanto / 98-058 as Examination Committee 1

Maria Natalia Damayanti Maer, S.S., M.A., Ph.D. / 18-001 as Examination Committee 2

Publisher Universitas Kristen Petra

Source Undergraduate Thesis No. 34010468/MAN/2022; Kimberly Nikita (D11180490), Antonia Karen Wadoe (D11180023)

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