Preface --
Acknowledgments --
pt. I. Theoretical context --
1. Introduction --
First encounters --
Definitions and central ideas --
Communication models --
Theoretical perspectives --
Historical overview --
Summary --
For further consideration --
Resources on the Web --
References --
2. The developing child and teen --
A child's perceptions --
Cognitive processes --
Sense-making activities : what is real? --
Fantasy, imagination, and creativity --
Media perceptual characteristics by age --
New expression and youth communication in Chicago --
Summary --
For further consideration --
References --
3. Generations and history --
The GI generation as civic generation --
The silent or beat generation as adaptive --
The baby boomers as idealists --
Generation X as reactive --
Generation Y or millennials as civic --
Summary --
For further consideration --
References --
pt. II. Audience reactions --
4. Perceptions of fantasy and reality --
What is real --
Developmental stages and fear --
Children's responses to major news events --
Journalists and children in the news --
Strategies for reducing fears --
September 11, 2001 --
Fictionalized news --
Advertising and the program-length commercial --
Summary --
For further consideration --
Resources on the Web --
References --
5. Effects --
A history of concerns with media effects : audience, researchers, industry, and government --
Tools of the social scientist --
Theories used in effects research --
Summary --
For further consideration --
References --
6. Diverse children find identity in diverse messages --
Learning theory and schema theory --
The development of ethnic minority mass media images --
Children's identity and gender --
Results of gender images in advertising and media --
Children and consumer socialization --
Summary --
Resources on the Web --
References --
pt. III. Empowering audiences --
7. Role of parents and families --
Family communication patterns --
Mediation involving sexuality and violence --
Suggestions for parents --
Summary --
For further consideration --
References --
8. Media literacy and positive effects --
The diary of a young girl --
Media literacy : reading and writing texts --
Prosocial messages, worldview, and strategies --
Agreement on key concepts in media literacy --
Disagreements in the media literacy debates --
Media literacy and research --
Summary --
For further consideration --
Resources on the Web --
References --
9. Policy and law --
The First Amendment --
Public pressure --
The FCC and ACT in the 1970s --
The CTA of 1990 --
The V-chip --
Ratings for television --
Ratings of movies, music, and game industries --
Internet protection from indecency unconstitutional --
Alternatives to legislation on Internet indecency --
The questions of privacy on the Internet --
Summary --
For further consideration --
Resources on the Web --
References --
10. Children's programming --
The business of children's broadcasting and cable --
Listening to children and teens --
Listening to parents --
New media : the "big X factor" --
New partnerships : Noggin --
International markets --
Both partners and competitors --
Summary --
Resources on the Web --
References --
Glossary --
Author index --
Subject index.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 02074/18 | 305.23 Kun C | Library - 7th Floor | Available |