Media literacy: keys to interpreting media messages
UnknownBrown, Nikole
Praeger Publishers (California, 2014) (eng) English9781440831157Unknown4th ed.MEDIA LITERACY; UnknownCovering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret the information overload that is disseminated via mass communication.
• Supplies clear explanation of media literacy theory and guidance on interpreting modern mass media from leading scholars
• Represents a highly effective tool for achieving a key aspect of media literacy: enabling students to decipher information and independently reach opinions and positions without relying on the pervasive influence of the media
• Provides critical examination of controversial, current topics such as violence in the media and the intersections of media and social change
Physical dimension
x, 548 p.23 cm.ill.
Summary / review / table of contents
Keys to Interpreting Media Messages --
Process --
Context --
Framework --
Production Values --
Media Formats --
Print Journalism --
Advertising --
American Political Communications --
Interactive Media --
Issues and Outcomes --
Issues in Mass Media Communication --
Outcomes.