Relishing marketing: illustrations on food & drink packaging
Mulgrave, Victoria
9781864707090
Not available
Not available
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Packaging is now something more than simple containers; it's a means of communicating with consumers and convincing them to buy a product. Illustration serves a valuable purpose on product packaging and helps the product stand out from a crowded shelf or competitive market.
This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
This book showcases the various effective functions of the illustrations on food and drink packaging from the aspects of conveying product information, highlighting product features, reflecting the differentiation, promoting sales, and arousing imagination.
287 p.
30 cm.
ill.
Drawing people in / by Christiano Vinciprova Machado --
The key to compelling packaging / by Joe Duffy --
A picture is worth a thousand words / Damian Hamilton --
Case studies: Conveying product information ; Highlighting product features ; Reflecting differentiation ; Promoting sales ; Inspriing imagination --
Index.
The key to compelling packaging / by Joe Duffy --
A picture is worth a thousand words / Damian Hamilton --
Case studies: Conveying product information ; Highlighting product features ; Reflecting differentiation ; Promoting sales ; Inspriing imagination --
Index.
| Access no. | Call number | Location | Status |
|---|---|---|---|
| 00287/18 | 658.823 Rel | Library - 7th Floor | Available |
