Hodkinson, PaulAinsley, Michal
Sage Publications Ltd (Los Angeles, 2017) (eng) English9781473902367Unknown2nd edMASS MEDIA AND POPULAR CULTURE; Unknown'In his beautifully balanced, clear and broad-ranging account of a fast-changing field, Paul Hodkinson has successfully brought together myriad perspectives with which to critically analyse today's media culture and media society.'– Sonia Livingstone, Professor of Media & Communication, LSE
Paul Hodkinson's bestseller is back, once again exploring the concepts and complexities of the media in an accessible, balanced and engaging style. Additions to the Second Edition include:
• A new chapter on advertising and sponsorship
• Extensive revision and updating throughout all chapters
• New material on technologies, censorship, online news, fan cultures and representations of poverty
• Greater emphasis on and examples of digital, interactive and mobile media throughout
• Fully reworked chapter on media, community and difference
• Up-to-date examples covering everything from social media, contemporary advertising, news events and mobile technologies, to representations of class, ethnicity and gender.
Combining a critical survey of the field with a finely judged assessment of cutting-edge developments, this Second Edition cements its reputation as the must-have text for any undergraduate student studying media, culture and society.
Physical dimension
xvi, 326 p.23 cm.Unknown
Summary / review / table of contents
Chapter 1: Introduction
PART ONE: ELEMENTS OF MEDIA
Chapter 2: Media Technologies
Chapter 3: Media Industry
Chapter 4: Media Content
Chapter 5: Media Users
PART TWO: MEDIA, POWER AND CONTROL
Chapter 6: Media as Manipulation: Marxism and Ideology
Chapter 7: Construction of News
Chapter 8: Public Service or Personal Entertainment? Controlling Media Orientation
Chapter 9: Advertising: Emergence, Expansion and Transformation
Chapter 10: Decline of the National Public: Digitalization, Commercialization and Fragmentation
PART THREE: MEDIA, IDENTITY AND CULTURE
Chapter 11: Media, Community and Difference: From Mass Stigmatization to Grassroots Identity Groups
Chapter 12: Media, Race and Ethnicity
Chapter 13: Media, Gender and Sexuality
Chapter 14: Saturation, Fluidity and Loss of Meaning