Tourism management, marketing, and development: performance, strategies, and sustainabilty
UnknownMariani, Marcello M.
Palgrave Macmillan (New York, 2016) (eng) English9781137405654UnknownUnknownTOURISM-TECHNOLOGICAL INNOVATIONS; UnknownCompanies and destinations in the tourism sector are confronted with increasing managerial challenges and have to deal with a competitive, turbulent, and fast-changing environment. The understanding that both tourism companies and destinations endowed with the best assets (natural and cultural) cannot survive the escalating international competition without good managerial practices, has provided significant momentum for the development of the disciplinary field of tourism management in the last three decades.
This volume recognizes the relevance of travel, tourism, and tourism activities as major economic drivers in the contemporary global economy, with a specific focus on performance, strategies, and sustainability. It is the collective intellectual effort of a number of international scholars, who cultivate original research on tourism management from a variety of theoretical perspectives. Together, they outline the importance for tourism companies and destinations to achieve and maintain a sustained competitive advantage by embracing sustainability and a Triple Bottom Line (TBL) approach to performance.
Physical dimension
ix, 291 p.22 cm.Unknown
Summary / review / table of contents
Introduction (Pages 1-12)
The Separation of the Naïve from the Reevaluated Destination Image by Using Benefit Segmentation and the Analysis of the Resulting Perceptions (Pages 13-37)
Forecasting Tourism Flows from the Russian Federation into the Mediterranean Countries (Pages 39-57)
Entrepreneurship and the Discovery and Exploitation of Business Opportunities (Pages 59-86)
St. Petersburg as a Tourist Destination (Pages 87-108)
Internal Features and Agglomeration Externalities for the Hotels’ Competitiveness in Emilia-Romagna (Pages 109-129)
Tourism Destination Competitiveness and Firm Performance through a Financial Crisis (Pages 131-150)
The Role of Institutions in Interorganizational Collaboration within Tourism Regions (Pages 151-171)
The Role of Partnerships in Staging Tourist Experiences (Pages 173-193)
Toward a Sustainable Tourism (Pages 195-213)
Sustainable Tourism Development through Knowledge Transfer (Pages 215-237)
Entrepreneurs’ Experiences, Motivations, and Sustainability of Tourism (Pages 239-258)
The Adoption of Environmental Management Systems by Shelters (Pages 259-275)
Conclusion (Pages 277-280)