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Strategic communication: new agendas in communication

Unknown Dudo, Anthony Rouledge (2017) (eng) English 9781138184794 Unknown Unknown COMMUNICATION; Unknown Unknown

Physical dimension
xii, 191 p. 23 cm. Unknown

Summary / review / table of contents

A story about stories in strategic communication / Michael Dahlstrom --
Strategic storytelling : narrative messaging in entertainment and emergent media / Heather L. LaMarre --
The promise of participatory media : identifying the potential roles of influential content generators in prosocial strategic communication / Kajsa E. Dalrymple and Rachel Young --
The social nature of online media and its effects on behaviors and attitudes / Ashley A. Anderson --
How we talk and why it matters / Myiah Hutchens --
Strategic communication and U.S. national security affairs : critical-cultural and rhetorical perspectives / Hamilton Bean --
Marketer-consumer language cooperation in strategic communication / Ann Kronrod --
How marketing communications influence the formation of food habits prior to adulthood / Anna McAlister --
Social media and crisis communication : explicating the social-mediated crisis communication model / Lucinda Austin and Yan Jin.


Copies
Access no. Call number Location Status
00093/17 302.23 Str Library - 7th Floor Available