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Lateral marketing : new techniques for finding breakthrough ideas
Kotler, Philip
Additional author
Bes, Fernando Trias de
Publisher
Not available
Year of publication
2003
Publication place
Hoboken, New Jersey
Language
(eng) English
ISBN
0471455164
Series
Not available
Edition
Not available
Subject
MARKETING-MANAGEMENT
Note
Not available
Abstract
Not available
Number of pages
xvi, 206 p.
Dimension
24 cm.
Other description
Not available
Summary / review / table of contents
Not available
Copies
Access no.
Call number
Location
Status
01011/04
658.8 Kot L
Not available
Available
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