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Consumer behavior: concepts and applications
Author
Loudon, David L
Additional author
Bitta, Albert J. Della
Publisher
Unknown
(New York, 1993)
Language
(eng) English
ISBN
0071125116
Series
McGraw-Hill series in marketing
Edition
4th ed
Subject
CONSUMER BEHAVIOR-UNITED STATES-CASE STUDIES;
Note
Unknown
Abstract
Bibliography: p. 733-782
Physical dimension
Number of pages
xxiii, 788 p.
Dimension
25 cm
Other description
ill.
Summary / review / table of contents
No summary / review / table of content available
Copies
Access no.
Call number
Location
Status
Access no.
03397/93
Call number
658.8342 Lou C
Location
N/A
Status
Available