Consumer behavior: basic findings and management implications

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Consumer behavior: basic findings and management implications

Author Zaltman, Gerald Additional authorWallendorf, Melanie Publisher Unknown (New York, 1979) Language(eng) English ISBNUnknown SeriesThe Wiley series in marketing EditionUnknown SubjectCONSUMER BEHAVIOR; NoteUnknown AbstractUnknown

Physical dimension

Number of pagesxiv, 567 p. Dimension23 cm Other descriptionUnknown

Summary / review / table of contents

No summary / review / table of content available

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Access no.	Call number	Location	Status
Access no.02255/84	Call number658.834 Zal C	LocationN/A	Status Available