Marketing research: text and cases
Author
Boyd, Harper W.
Additional author Westfall, Ralph
Publisher
Richard D. Irwin (Homewood, 1989)
Language (eng) English
ISBN 0256068135
Series Unknown Edition 7th ed
Subject MARKETING RESEARCH-CASE STUDIES;
Note Unknown Abstract Bibliography
Physical dimension
Number of pages xv, 816 p.
Dimension 24 cm.
Other description Unknown
Summary / review / table of contents
No summary / review / table of content available
Copies
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Access no. 01235/07Call number 658.83 Boy MLocation Library - 7th Floor
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Available