Chapter 1. Leveraging disruptive technologies and strategies for competitive advantage / Vinaytosh Mishra and Rahul Pratap Singh Kaurav --
Section 1. Disruptive innovations and market transformation --
Chapter 2. Change management in the adoption of disruptive innovation: A critical review / Gayatri Panda, Amarnath Padhi, and Manoj Kumar Dash --
Chapter 3. A systematic review of hospitality and tourism industry through the lens of disruptive innovations / Anoop Kumar, Anil Singh Parihar, and Pooja Jain --
Section 2. Evolving digital and artificial intelligence landscape in services and marketing --
Chapter 4. Digital enigma: Understanding ethical dilemmas in design and marketing / Manoj Kumar Kamila, Sahil Singh Jasrotia, and Shagun Chib -- Chapter 5. A bibliometric analysis and visualization of medical artificial intelligence research / Yonghao Liu and Yu Mu --
Chapter 6. Metaverse marketing: A guide to reaching the next generation of consumers / Piyush Gupta, Vivek Mishra, Anshuman Adarsh Sahu, and Priya Jindal --
Section 3. Sector-specific technological disruptions --
Chapter 7. A review of self-service technology adoption in the tourism and hospitality industry / Surabhi Gore --
Chapter 8. Sustainable competitive advantage in heritage tourism: Leveraging cultural legacy in a data-driven world / Aditi Nag and Smriti Mishra --
Chapter 9. Transformative influence of disruptive innovations on markets and business performance / Sumit Narula and Dhruv Sabharwal --
Chapter 10. A literature survey of technological disruptions in the services sector / Sheereen Fauzel, Verena Tandrayen-Ragoobur, and Shashi Jeevita Matadeen --
Section 4. Strategic perspectives in business and technology -- Chapter 11. Navigating strategic leadership: Unraveling the dynamics of technological innovation in organizations / Anjali Singh and Sumi Jha --
Chapter 12. Collaborative arrangements in developing successful business strategies: Literature review / Maria Prokofieva --
Section 5. Overview of smart technologies and services --
Chapter 13. A literature review on smart technologies in service systems: What should we work in future? / Goknur Arzu Akyuz and Dursun Balkan --
Chapter 14. Exploring the internet of things-marketing connection: A bibliometric review and directions for future research / Mohammad Zaid and Rahela Farooqi.
Access no. | Call number | Location | Status |
---|---|---|---|
00583/25 | 658.4063 Rev | Online | Available |